About
In a world where the culinary experience transcends the simple act of eating, menu design becomes a powerful tool for a restaurant's profitability. Every dish is an opportunity to captivate diners, and every selection on the menu has the potential to tell a story, evoke emotions, and, above all, maximize profits. This e-BOOK is a journey into the heart of the art and science behind menus that enamor. Here we will explore not only the creation of an attractive gastronomic offer, but also the strategies that guarantee effective profit margins through intelligent costing, successful pricing techniques, and the use of psychology to influence customer choice. From upselling strategies to constant innovation in times of change, each chapter is designed to equip you with the tools necessary to transform your menu into a key ally for the success of your business. Join me on this adventure towards gastronomic excellence, where each step we take will be a step towards a more profitable and attractive future for your restaurant.